1. Target Audience
My target public is churches (this kind of links to non-profits too, depending on the church).
2. Nickname
Jax Churches.
3. Demographics
The total population in Jacksonville is 821,784 (Based on a census in 2010). Of that 821,784, 59.4% are white, 30.7% are African American, and a small percent are Asian, Hispanic or other. 802,037 of people in Jacksonville live in homes. Meaning that almost 20,000 people in Jacksonville do not live in a household.
In Jacksonville the median household income is $50,555. Which is only $5,000 less than the state median income. Jacksonville is kind of all over the place when it comes to where people live here. There are rich parts of Jacksonville, like Ponte Vedra Beach. But then there are also places like downtown Jacksonville that have poor apartment complexes that have more people living in a room than should. And quite a lot of homeless in the parks down there.
89% of people living here have graduated highschool or higher, while the national average is 93%. Marital status doesn’t look very good as far as statistics go. Of the 821,784 people living here in Jacksonville, only 135,897 of families have a married mom and dad. This is something we need to pay attention to. Divorce rates and people choosing to not get married but living together is on the rise Nationally, and it will definitely be interesting to see how that affects our community culture in the nation and in our cities.
4. Psychographics
Church psychographics – I think all Christians have a couple core beliefs that unite us as believers. Those beliefs are the things that I am going to be focusing on for this portion because they play a part in their needs and desires. Christians believe that Jesus came to save us and give us new life. Part of Jesus’ time on earth was spent helping the needy. As Christians (meaning little Christ’s) that is also a part of their mission here on earth.
Christians are called to help bring hope to the hopeless, and resources to the needy. Committed Chritians would feel that helping those people is a need and ultimately a desire, since it is a part of their mission. This desire and need is exactly what can cause Christians to reach out to and help their community.
As stated above, it should be a part of a Christian’s need/desire to help people who are in need. With this comes attitude. Since it is a central part of the Christian walk, their attitudes toward serving the community should be very willing and excited. Ultimately, I think Christians/the Church are psychographically a great group to help the community.
5. Primary source of information and media preference
To reach churches you need to go through the pastor. I would suggest meeting with the lead pastor or outreach pastor of churches and share the vision and mission of Sponsored by Grace. Once the lead pastor is on board they can personally can communicate to their congregation from the stage. Some churches have apps, websites, weekly emails, and nonprofits that extend from the church that SBG can be featured on that. Youth groups could pick a Saturday to go help at Impact Saturday. Personally, I work at a church (Redeemer Church), and I think this is something our pastor might be interested in getting involved with. My father started a Christian non-profit 25 years ago called Youth Quake Live (I encourage you to look them up), they also might want to promote SBG at their events. Celebration Church here in Jax has a community outreach program, maybe SBG could partner with them?
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